VJ Rice Mill: A Legacy of Quality Since 1945
Welcome to VJ Rice Mill, a pillar of the Philippine rice industry built on dedication, resilience, and a deep commitment to quality that spans three generations. Based in the agricultural hub of Bulacan, our story is one of consistent performance and unwavering trust.
Our Storied History and Generational Trust
VJ Rice Mill traces its roots back to 1945 with the founding of AF Santiago Rice Mill by Antonio F. Santiago (1st Generation). This legacy was passed down to the second generation, evolving into MANECON Rice Mill under the guidance of Marieta Santiago Querol.
Today, the company is managed by the third generation, Vidal Eizzak Querol Jr., who continues to operate a core mill that has been in continuous service for over 80 years. This generational handover ensures that every grain of rice we handle is backed by nearly eight decades of accumulated knowledge and expertise in milling, trading, and supply chain management.
Our longevity and deep market understanding allowed us to stand strong amidst the various crises the rice industry has faced, particularly through the challenging market conditions of the 1990s (Asian Finacial Crisis) , 2000s (Global Rice Crisis) This resilience is a testament to our dedicated service and financial stability.
Proven Reliability: The Trusted Supplier of Institutions
Our commitment to high standards has made VJ Rice Mill the top choice for organizations that demand the utmost reliability, quality assurance, and ethical sourcing. We are honored to serve the needs of:
International Non-Profits: We are a consistent, trusted supplier for humanitarian and charitable operations, including:
International Committee of the Red Cross (ICRC)
World Vision International
Leading Local Foundations: We provide reliable rice supply for the social programs of major foundations, such as:
Metrobank Foundation
Kapuso Foundation
Government Institutions: VJ Rice Mill is a preferred partner for various Local Government Units (LGUs) across Bulacan and Central Luzon, Metro Manila, Calabarzon, consistently fulfilling large, time-sensitive requirements with efficiency and compliance.
Food Fendors: We are a consistent, trusted supplier of several food chains:
Jollibee Food Corporation
Tapa King
Goodah
For four decades, our primary focus has been on high-volume wholesale trading and supplying rice to these international companies and government institutions, a true demonstration of our capability to handle demanding contracts.
Excellence in Operations and Quality Control
Our strength lies in the efficiency and promptness of our services. Our operations are closely monitored at every stage:
Strict Quality Control: Every product undergoes rigorous inspection at every stage—from receiving palay from our farmer partners to packaging the final milled product—ensuring the highest standard of quality and freshness.
Logistics: We possess effective transportation facilities and a clear vision to supply customers nationwide, assuring clients of complete reliability in delivery.
Comprehensive Rice Supply
VJ Rice Mill is a full-line supplier offering the finest quality rice available, catering to every major division of the rice industry—foodservice, retail, private label, and industrial.
We offer all popular local varieties of rice.
We supply several imported varieties.
Our operations include Rice Milling, Wholesale Trading, Supplying, and Retailing.
Since the 1990s, we have expanded our business to include a successful network of 12 retail outlets and dealerships across Bulacan, Metro Manila, and Laguna, ensuring that quality rice is available directly to households. We are known for fostering fair trade practices from the rice farmer to our retail customers. 2